Search Engine Advertising (Pay-per-click)

August 8, 11, 15, 18, 2016 | 6-9 p.m.

COURSE DESCRIPTION
Search engines have changed the way people get information and make purchase decisions. When customers search the web for your product or service, will they see your company in the results? Will they click through to your website?

The two legs of a successful search marketing program are 1) using search engine optimization (SEO) to enhance your position in organic search results, and 2) managing pay-per-click (PPC) advertising to ensure the profitability of paid search results. This course covers the PPC side of successful search marketing. Like our companion course in SEO, it will provide up-to-date and practical search marketing information and give you practice at hands-on challenges. You’ll be empowered to use what you learn from this course to start driving traffic to websites immediately. Topics include:

• Keyword research
• Conversion optimization
• Search engine advertising
• Remarketing
• PPC Copywriting
• Display advertising
• A/B Testing
• Campaign creation
• Campaign management

COURSE COST
$2,130

INSTRUCTOR
Bill Zahn | Bio
Danny Gavin | Bio