Zhe Zhang currently is a Doctoral Candidate in Marketing at Bauer College of Business at the University of Houston. He also holds a Ph.D. (2014) in Chemistry from The University of Vermont. Zhe's research interests focus on integrated marketing communication (IMC) and brand management. Some of his current research topics deal with how brands could use verbal and visual cues to facilitate brand communication and improve consumer-brand relationship (brand attachment, SBC, brand loyalty, etc.). Zhe is the recipient of 2015 Association for Consumer Research Sheth Foundation Transformative Consumer Research Grant, 2017 Bauer PhD Research Grant, the receiver of 2017 Best Bauer Dissertation Proposal Award and Chairperson's Commendation Award of Teaching Excellence.
- Integrated Marketing Communication
- Branding and Consumer-Brand Relationship Management
- MH 385K
- No Web Site Currently
- MARK 3339 Marketing Strategy & Planning
PhD, The University of Vermont