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Ngoc (Rita) To
PhD Student
Bio
Rita is a doctoral student in Marketing at the Bauer College of Business. Her research interests focus on aesthetics and design issues in marketing. Currently, she is investigating how different aesthetic elements influence consumer self-brand connection. She's also interested in how hidden meanings behind logo designs can influence consumer behaviors and brand perceptions.
Research Interests
- Art & Aesthetics
- Visual Marketing
- Luxury Branding
Working Papers
- "Minimalist vs. Maximalist: How Packaging Design Influences Consumer Self-Brand Connection" with Vanessa Patrick
- "The Influence of Ad Model's Eye Gaze on Self-Brand Connection" with Vanessa Patrick
- "A Sign of Inequality: How Visual A(Symmetry) Motivates Prosocial Behavior) with Vanessa Patrick
- "Hiding in Plain Sight: How Negative Space Logo Design Enhances Brand Engagement" with Vanessa Patrick
- Drawing
- Playing Piano
- Cooking
- Phone:
- 713-743-4578
- Email:
- nmto@bauer.uh.edu
- Room:
- MH 385K
- Website:
- No Web Site Currently
Activities & Interests
Contact Info
Education
Ph.D., Marketing, University of Houston, (expected) May 2020
B.BUS. (Honors), Marketing, Auckland University of Technology, New Zealand, 2014
See also
Bauer Directory Profile Management
