University of Houston


MANA 4385 – Industry and Competitive Analysis

Industry and Competitive Analysis is concerned with the collection of information about a firm’s environment and its own capabilities and the analysis of that information in order to make decisions about appropriate strategic actions.  The course will tend to take the perspective of the entire business organization, but may also consider the perspective of a particular business unit or division.


Sample Syllabus







Contact Information

Barbara Carlin
Office Hours:
By Appointment
713 743-4661
310-A MH


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