Ye Hu
Assistant Professor of Marketing
Department of Marketing and Entrepreneurship
Ye Hu holds a Ph.D. in Marketing from The Wharton School of the University of Pennsylvania and a B.E. in Economics, B.Sc. in Automotive Engineering from Tsinghua University. His recent research focuses on mechanism design in data collection methods and gaming behavior. Papers by Professor Hu have appeared in Journal of Marketing Research, Marketing Letters, Journal of Advertising Research, and Journal of Retailing.
Education
Ph.D., Marketing, The Wharton School, University of Pennsylvania
B.E. Economics & B.Sc. Automotive Engineering, Tsinghua University
Courses
MARK 4363: International Marketing
Publications
- Bradlow, Eric, Ye Hu, and Teck Ho (2004a), "A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles," Journal of Marketing Research, 41(4), 369-381.
Manuscript
(This paper was the finalist for the Paul E. Green Award 2005) - Bradlow, Eric, Ye Hu, and Teck Ho (2004b), "Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis," Journal of Marketing Research, 41(4), 392-396. Manuscript
- Hu, Ye, Leonard M. Lodish, and Abba Krieger (2007), "A Meta-Analysis of Real World TV Advertising Tests: A 15-Year Update," Journal of Advertising Research, 47(3), 341-353.
Manuscript
(This paper was awarded the Journal of Advertising Research Best Paper of 2007) - Wang, Xin and Ye Hu (2009), "The Effect of Experience on Internet Auction Bidding Dynamics," Marketing Letters, 20(3), 245–261.
Manuscript
- Hu, Ye and Xin Wang (2009), "Country-of-Origin Premiums for Retailers in International Trades: Evidence from eBay’s International Markets," Journal of Retailing, forthcoming.
Affiliations
American Marketing Association
INFORMS
Honors and Awards
Journal of Advertising Research Best Paper of 2007 (for "A Meta-Analysis of Real World TV Advertising Tests: A 15-Year Update")
Purdue University Center of International Business Education and Research (CIBER) Research Grant, 2006
Krannert Distinguished Teacher, Purdue University, Spring 2005, 2007
Finalist, Paul E. Green Award, 2005 (for "A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles")
AMA Doctoral Consortium Fellow, University of Minnesota, 2003