Ye Hu 

Associate Professor and Robinson Fellow · Department of Marketing and Entrepreneurship
C.T. Bauer College of Business · University of Houston
375F Melcher Hall · 713.743.2181 ·    research    teaching    play    links    fun stuff

Ph.D., Marketing
Wharton School
University of Pennsylvania

M.A., Statistics
Wharton School
University of Pennsylvania

B.A., Economics
B.E., Automotive Engineering
Tsinghua University

Ye Hu is Associate Professor of Marketing at the C. T. Bauer College of Business, University of Houston. He holds a Ph.D. in Marketing from The Wharton School of the University of Pennsylvania, a B.E. in Economics and a B.Sc. in Automotive Engineering from Tsinghua University.

Dr. Hu's recent research focuses on leveraging Internet search data to study how consumers respond to marketing mix dynamically. His papers have appeared in Journal of Marketing Research, Journal of Marketing, Marketing Letters, Journal of Advertising Research, Journal of Retailing, Journal of Interactive Marketing, Customer Needs and Solutions, and Management Science.

Digital Marketing Conjoint Analysis Teaching

  ·  Search
  ·  Big Data Anlaytics
  ·  Online Auctions
  ·  Consumer Evaluations
  ·  Automotive Industry

  ·  Conjoint Analysis
  ·  Mechanism Design

  ·  Quantitative Analysis
  ·  Pricing
  ·  Empirical Models
  ·  International Marketing
  ·  Internet Marketing
  ·  Marketing Management
  ·  Marketing Research
  ·  New Product Development

Honors and Awards

  • Bauer G.R.E.A.T. Excellence in Teaching Award, 2016, voted by the Woodlands I Global Energy Management Executive MBA class
  • Robinson Fellowship, Bauer College of Business, University of Houston, 2015-
  • Best Paper, American Marketing Association Advanced Research Techniques Forum, 2014
  • Excellence in Reviewing, Journal of Interactive Marketing, 2013
  • Lucile and Leroy Melcher Excellence in Research Award, C. T. Bauer College of Business, 2012
  • Best Paper Award, Journal of Advertising Research, 2008
  • Krannert Distinguished Teacher, Purdue University, Spring 2005, 2007
  • Purdue Center of International Business Education and Research Research Grant, 2006
  • Finalist, Paul E. Green Award, 2005
  • AMA-Sheth Doctoral Consortium Fellow, University of Minnesota, 2003