Ye Hu           yehu.co

Associate Professor · Department of Marketing and Entrepreneurship
C.T. Bauer College of Business · University of Houston
375F Melcher Hall · 713.743.2181 · yehu@uh.edu

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Ph.D., Marketing
Wharton School
University of Pennsylvania

M.A., Statistics
Wharton School
University of Pennsylvania

B.A., Economics
B.E., Automotive Engineering
Tsinghua University


Ye Hu is Associate Professor of Marketing at the C. T. Bauer College of Business, University of Houston. He holds a Ph.D. in Marketing from The Wharton School of the University of Pennsylvania, a B.E. in Economics and a B.Sc. in Automotive Engineering from Tsinghua University.

Dr. Hu's recent research focuses on leveraging Internet search data to study how consumers respond to marketing mix dynamically. His papers have appeared in Journal of Marketing Research, Marketing Letters, Journal of Advertising Research, Journal of Retailing, Journal of Marketing, Journal of Interactive Marketing, and Management Science.

Internet Marketing Conjoint Analysis Teaching

  ·  Internet Search
  ·  Big Data Anlaytics
  ·  Online Auctions
  ·  Consumer Evaluations
  ·  Automotive Industry


  ·  Conjoint Analysis
  ·  Mechanism Design


  ·  Quant Analysis for Business
  ·  Pricing Strategy
  ·  Empirical Marketing Models
  ·  International Marketing
  ·  Internet Marketing
  ·  Marketing Management
  ·  Marketing Research
  ·  New Product Development


Honors and Awards

  • Best Paper Award, AMA Advanced Research Techniques (ART) Forum, 2014
  • Excellence in Reviewing, Journal of Interactive Marketing, 2013
  • Lucile and Leroy Melcher Excellence in Research Award, C. T. Bauer College of Business, 2012
  • Best Paper Award, Journal of Advertising Research, 2008
  • Krannert Distinguished Teacher, Purdue University, Spring 2005, 2007
  • Purdue Center of International Business Education and Research Research Grant, 2006
  • Finalist, Paul E. Green Award, 2005
  • AMA-Sheth Doctoral Consortium Fellow, University of Minnesota, 2003