Ye Hu    (胡冶)        yehu.co

Associate Professor · Department of Marketing and Entrepreneurship
C.T. Bauer College of Business · University of Houston
375F Melcher Hall · 713.743.2181 · yehu@uh.edu

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Ph.D., Marketing
Wharton School
University of Pennsylvania

M.A., Statistics
Wharton School
University of Pennsylvania

B.A., Economics
B.E., Automotive Engineering
Tsinghua University


Ye Hu is Associate Professor of Marketing at the C. T. Bauer College of Business, University of Houston. He holds a Ph.D. in Marketing from The Wharton School of the University of Pennsylvania, a B.E. in Economics and a B.Sc. in Automotive Engineering from Tsinghua University.

Dr. Hu's recent research focuses on leveraging Internet search data to study how consumers respond to marketing mix dynamically. He received the LeRoy and Lucille Melcher Faculty Research Excellence Award at the C.T. Bauer College in 2012. His paper was awarded the Journal of Advertising Research best paper in 2007. He was the finalist for the Paul E. Green Award of Journal of Marketing Research in 2005. He was twice Krannert Distinguished Teacher while teaching MBA electives at Purdue University. His papers have appeared in Journal of Marketing Research, Marketing Letters, Journal of Advertising Research, Journal of Retailing, Journal of Marketing, Journal of Interactive Marketing, and Management Science.

Internet Marketing Conjoint Analysis Teaching

  ·  Internet Search
  ·  Big Data Anlaytics
  ·  Online Auctions
  ·  Consumer Evaluations
  ·  Automotive Industry


  ·  Conjoint Analysis
  ·  Mechanism Design


  ·  Pricing Strategy
  ·  New Product Development
  ·  Marketing Research
  ·  Marketing Management
  ·  Internet Marketing
  ·  International Marketing
  ·  Empirical Models