Ye Hu
Assistant Professor of Marketing
Department of Marketing and Entrepreneurship
Ye Hu holds a Ph.D. in Marketing from The Wharton School of the University of Pennsylvania and a B.E. in Economics, B.Sc. in Automotive Engineering from Tsinghua University. Prior to jointing the faculty at the C.T. Bauer College of Business, Prof. Hu spent three years at Purdue University. His recent research focuses on applying discrete choice models, Bayesian statistical models, and survival models to better understand individual choice and decision making in various retailing settings such as internet auctions and gift registries. Papers by Professor Hu have appeared in Journal of Marketing Research and Journal of Advertising Research.
Professor Hu is on the editorial board of Marketing Science.
Education
Ph.D., Marketing, The Wharton School, University of Pennsylvania
B.E. Economics & B.Sc. Automotive Engineering, Tsinghua University
Courses
MARK 4338 Information for Marketing Decisions (Undergraduate)
MARK 8397 Empirical Analysis (PhD)
Publications
- Bradlow, Eric, Ye Hu, and Teck Ho (2004a), "A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles," Journal of Marketing Research, 41(4), 369-381. Manuscript (This paper was the finalist for the Paul E. Green Award 2005)
- Bradlow, Eric, Ye Hu, and Teck Ho (2004b), "Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis," Journal of Marketing Research, 41(4), 392-396. Manuscript
- Hu, Ye, Leonard M. Lodish, and Abba Krieger (2007), "A Meta-Analysis of Real World TV Advertising Tests: A 15-Year Update," Journal of Advertising Research, 47(3), 341-353.
(This paper was awarded the Journal of Advertising Research Best Paper of 2007)
Affiliations
American Marketing Association
INFORMS
Honors and Awards
Journal of Advertising Research Best Paper of 2007 (for "A Meta-Analysis of Real World TV Advertising Tests: A 15-Year Update")
Purdue University Center of International Business Education and Research (CIBER) Research Grant, 2006
Krannert Distinguished Teacher, Purdue University, Spring 2005, 2007
Finalist, Paul E. Green Award, 2005 (for "A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles")
AMA Doctoral Consortium Fellow, University of Minnesota, 2003