|
Sonja Prokopec is a doctoral student in Marketing at the University of Houston. Her main area of interest is consumer behavior. Her current research investigates the dark side of consumer behavior, and self-regulatory behaviors. She holds a Bachelor of Arts (Marketing) and a Master of Business Administration (MBA-Finance) from the University of Central Florida. In addition to her academic preparation, Sonja was twice Student-Athlete All American (tennis), and served as assistant tennis coach for two years.
|
| |
| |
Curriculum
Vitae
Sonja Prokopec's resume is
available as a Word document. |
Dissertation Proposal
Sonja Prokopec's dissertation proposal, Beating Back that Triple-Chocolate Cake: Mental Budgets as Instruments of Self-Regulation, is available as a Word document. |
Working Papers
Sonja Prokopec's research papers are available as PDF or Word documents by clicking on the appropriate links below.
|
| "Beating Back that Triple-Chocolate Cake: Mental Accounts as Instruments of Self-Regulation," Sonja Prokopec and Partha Krishnamurthy |
Courses
For
class materials, please click on the appropriate links below. |
Undergraduate
Classes
|
