Ye Hu
Assistant Professor
Bio
Ye Hu holds a Ph.D. in Marketing from The Wharton School of the University of Pennsylvania and a B.E. in Economics, B.Sc. in Automotive Engineering from Tsinghua University. Prior to joining the faculty at the C.T. Bauer College of Business, Prof. Hu was on the faculty at Purdue University. His recent research focuses on applying discrete choice models, Bayesian statistical models, and survival models to better understand individual choice and decision making.
Research Interests
- Empirical Models of Consumer Learning
- Bayesian statistical methods
- Probability models
- Retailing
Publications
- Bradlow, Eric, Ye Hu, and Teck Ho (2004a), "A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles," Journal of Marketing Research, 41(4), 369-381.
- Bradlow, Eric, Ye Hu, and Teck Ho (2004b), "Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis," Journal of Marketing Research, 41(4), 392-396.
- Hu, Ye, Leonard M. Lodish, and Abba Krieger (2007), "A Meta-Analysis of Real World TV Advertising Tests: A 15-Year Update," Journal of Advertising Research, 47(3), 341-353.
- Wang, Xin and Ye Hu (2009), "The Effect of Experience on Internet Auction Bidding Dynamics," Marketing Letters, 20(3), 245–261.
Contact Info
- Phone:
- 713-234-0369
- Email:
- yehu@uh.edu
- Room:
- 375K
- Website:
- Visit Web Site
Education
Ph.D., Marketing, The Wharton School of the University of Pennsylvania
B.E., Economics & B.Sc., Automotive Engineering, Tsinghua University