Yashar Atefi

PhD Student

Yashar Atefi


Yashar Atefi is a doctoral student in Marketing at Bauer College, University of Houston. He is interested in applying empirical modeling techniques to marketing strategy problems.

Yashar has won several awards for his research and teaching. Having papers at various rounds of revision at top journals, Yashar's research recently won him the best paper award in the CRM and Sales Track at the American Marketing Association (AMA) Winter Educator's Conference. He has also won Sheth Foundation grant for his research.

Yashar is also a gifted teacher. He recently won the University of Houston Teaching Excellence Award, the highest level campus-wide teaching award. Prior to that, he had received Department Commendations for excellence in teaching.

Research Interests

  • Marketing strategy
  • Sales force management
  • Causal inference in quasi-experiments
  • Matching methods

Contact Info

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BS Industrial Engineering, Sharif University of Technology
MBA, Sharif University of Technology

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Practices That Pay panel discussion is July 26 at 11:30 a.m. in Classroom and Business Building 330. Presented by the C. T. Bauer College of Business Working Families Initiative.

Join us on campus 7/26 for a conversation on best practices for working families. Lunch will be provided. Learn more.