Willy Bolander

PhD Student

Willy Bolander

Bio

Willy Bolander is a doctoral student in Marketing at the University of Houston. He holds a B.B.A. in Professional Sales from Kennesaw State University (Atlanta, Georgia). Willy’s research interests include sales management, personal selling, marketing strategy implementation, and organizational change. Aside from a brief, but memorable, experience as a traveling musician his work experience has involved sales and marketing positions with small professional service firms and start-ups. Most recently, he served as Client Development Manager for a CPA firm in Atlanta.

Research Interests

  • Personal Selling and Sales Management
  • Individual and Group Adaptation to Change
  • Marketing Strategy and Implementation
  • Multi-level Analysis

Publications

  • Fu, Frank, Eli Jones and Willy Bolander (2008), "Product Innovativeness, Customer Newness, and New Product Performance: A Time-Lagged Examination of the Impact of Salesperson Selling Intentions on New Product Performance," Journal of Personal Selling and Sales Management, 28 (4).
  • Fu, Frank, Willy Bolander and Eli Jones (2009), "Managing the Drivers of Organizational Commitment and Salesperson Effort: An Application of Meyer and Allen’s Three-Component Model," Journal of Marketing Theory and Practice, 17 (4).
  • Ahearne, Michael, Son K. Lam, John Mathieu, and Willy Bolander, "Salesperson Goal Orientations as Determinants of Adaptation to Organizational Change." Under second round of review at the Journal of Marketing.

Contact Info

Phone:
713-743-4577
Email:
wcbolander@uh.edu
Room:
375L
Website:
Visit Web Site

Courses

Education

B.B.A. – Kennesaw State University (major in Professional Sales)