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Seshadri Tirunillai

Assistant Professor

Seshadri Tirunillai

Bio

Seshadri (Ph.D University of Southern California) is an Assistant Professor of Marketing. His research is on online media, marketing strategy and sales. His past research honors include the John A. Howard/AMA Doctoral Dissertation Award (2012), Lehmann Award (2015), Best paper based on doctoral dissertation at European Marketing Conference (2009), honorable mention in Shankar-Spiegel Award (2008) instituted by Direct Marketing Educators Foundation and finalist, Bass Dissertation award (2014).

Research Interests

  • Current research interests: User Generated Content (UGC)
  • Online Consumer Engagement
  • Sales

Publications

  • Tirunillai, Seshadri and Tellis, Gerard (2012). Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance. Marketing Science (31-2 p198-215)
  • Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation. Seshadri Tirunillai and Gerard J. Tellis (2014) Journal of Marketing Research. 51:4, 463-479

Activities & Interests

  • Open Source Computing - R, Python
  • GNU/Linux

Contact Info

Phone:
713-743-7113
Email:
seshadri@bauer.uh.edu
Room:
MH 385C
Website:
No Web Site Currently

Courses

  • MARK 7365 (MBA) - Internet Marketing
  • MARK 4365 (Undergraduate) - Internet Marketing

Education

Ph.D (Business Administration)
University of Southern California

Masters (Management)
Indian Institute of Technology-Bombay

B.E (Hons) (Electrical and Electronics)
Birla Institute of Technology and Science, Pilani