Rosalind Wyatt
Clinical Professor
Bio
Rosalind A. Wyatt received a Ph.D. in Marketing from University of Houston and an MBA from Tennessee Technological University. Dr. Wyatt is a Visiting Assistant Professor at Bauer. Her teaching areas include Marketing principles and Sales. Her current research interests include private label brand consumption and effects of culture on consumption. She has published in Journal of Personal Selling and Sales Management.
Publications
- Wyatt, Rosalind A., Betsy D. Gelb and Stephanie Geiger-Oneto. “How Advertising Reinforces Minority Consumers’ Preference for National Brands.” Journal of Current Issues and Research in Advertising. [2007]