Rex Du
Associate Professor
Bio
Publications
- Du, Rex and Wagner Kamakura, “Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget,” 72 (6), 109-131, Journal of Marketing, (2008)
- Du, Rex, Wagner Kamakura, and Carl Mela , “Size and Share of Customer Wallet,” Journal of Marketing, 71 (April 2007), 94-113. Finalist, Marketing Science Institute/H. Paul Root Award.
- Du, Rex and Wagner Kamakura, “Household Life Cycles and Lifestyles in the United States,” Journal of Marketing Research, 43 (1), 121-132, (2006)
- Moorman, Chris, Rex Du, and Carl Mela, “The Effect of Standardized Information on Firm Survival and Marketing Strategies,” Marketing Science, 24 (2), 263-274, (2005)
- Du, Rex, Eunkyu Lee, and Richard Staelin, “Bridge, Focus, Attack, or Stimulate: Retail Category Management Strategies with a Store Brand,” Quantitative Marketing and Economics, 3 (4), 393-418, (2005)
- Du, Rex and John Farley, “Research on Technological Innovation as Seen through the Chinese Looking Glass,” Journal of Enterprising Culture, 9 (1), 53-89, (2001)
Contact Info
- Phone:
- 713/743-9277
- Email:
- rexdu@bauer.uh.edu
- Room:
- 375E
- Website:
- Visit Web Site
Education
Ph.D., Marketing, Duke University
B.Engr., Shanghai Jiaotong University