Noah Lim
Assistant Professor
Bio
Noah Lim joined the Bauer College of Business in 2005 after obtaining a Ph.D. from the Wharton School at the University of Pennsylvania. His current research combines economics and psychology to study how managers should design sales incentives to maximize sales effort. He has published in the Journal of Marketing Research and Marketing Science and is a 2009 Marketing Science Institute (MSI) Young Scholar. He has won teaching awards at Wharton and Bauer.
Research Interests
- Salesforce Incentives
- Behavioral Economics
- Experimental Economics
Publications
Lim, Noah (2009), “Social Loss Aversion and Optimal Contest Design” Journal of Marketing Research, forthcoming.
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Lim, Noah, Michael Ahearne and Sung H. Ham (2009), “Designing Sales Contests: Does the Prize Structure Matter?” Journal of Marketing Research, 46 (3), 356-371.
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Lim, Noah and Teck H. Ho (2007), “Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?” Marketing Science, 26 (3), 312-326.
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Ho, Teck H., Noah Lim and Colin F. Camerer (2006), “Modeling the Psychology of Consumers and Firms Using Behavioral Economics,” Journal of Marketing Research, 43 (3), 307-331. Lead article.
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Ho, Teck H., Noah Lim and Colin F. Camerer (2006), “How Psychological Should Marketing Models Be?” Journal of Marketing Research, 43 (3), 341-344.
Contact Info
- Phone:
- 713-743-7113
- Email:
- noahlim@uh.edu
- Room:
- 385C
- Website:
- Visit Web Site
Education
Ph.D. Marketing
University of Pennsylvania
B.Soc.Sci. (Hons) Economics
National University of Singapore