Mr. McKeever holds a B. B. A. from the University of New Mexico and M. B. A. from the University of Houston. He has been teaching marketing courses at the University of Houston since 2002.
He is an Executive Vice President with Endeavor Management, a strategic transformation consulting firm. Until 2012, he was President of Gelb Consulting Group, Inc, which has since merged with Endeavor. In his role, he oversees practices in marketing & brand strategy, customer experience, digital insights & dashboards, and marketing research. He has been a principal of the firm since 1998.
Mr. McKeever has a specific focus on healthcare, but also works with clients in a variety of industries including oil & gas, education and professional services. As a consultant, he works with senior executives to develop insights about their markets and make sound strategic marketing decisions. As part of the Bauer team, he teaches courses in marketing and strategic brand management.
Prior to joining Gelb Consulting Group, he led efforts by major healthcare insurance companies to introduce new products around the country.
Mr. McKeever is a featured speaker and author on topics such as customer experience management, brand strategy and marketing research in healthcare and B2B environments.
Areas of Expertise
- Brand Management
- Customer Experience Management
- Marketing Research
- Marketing Strategy
University of New Mexico
University of Houston