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Rex Yuxing Du

Marvin Hurley Associate Professor of Marketing

Bauer College of Business

University of Houston
Tel: 713.743.9277

Fax: 713.743.4572

375E Melcher Hall, Houston, TX 77204-6021
rexdu@bauer.uh.edu

 

 

    Education 

 

    Employment

 

    Honors and Awards

  • 2014 – Best Paper Award, 25th Annual AMA Advanced Research Techniques Forum, Santa Fe, NM
  • 2012 – Lucile and Leroy Melcher Excellence in Research Award, Bauer College of Business, University of Houston
  • 2011 – Best Paper Award, 22nd Annual AMA Advanced Research Techniques Forum, Desert Springs, CA
  • 2009-Present – Bauer Fellowship, Bauer College of Business, University of Houston
  • 2009 – Marketing Science Institute Young Scholar, recognized by the Marketing Science Institute as leaders of the next generation of marketing academics
  • 2009 – Terry-Sanford Award for Research, Terry College of Business, University of Georgia
  • 2007 – Finalist, Marketing Science Institute/H. Paul Root Award for significant contribution to the advancement of the practice of marketing
  • 2005 – Jim Kobs Best Paper Award for the 17th Annual Direct Marketing Education Foundation Educators' Conference
  • 2003 – Alden G. Clayton Award for the Marketing Science Institute Dissertation Proposal Competition
  • 2003 – American Marketing Association Doctoral Consortium Fellow
  • 2002 – INFORMS Society of Marketing Science Doctoral Consortium Fellow

 

    Peer-Reviewed Publications

 

    Other Publications

  • Du, Rex (2011), “Research Reliability and Validity,” Wiley International Encyclopedia of Marketing, John Wiley & Sons, 249-253.
  • Du, Rex (2011), “Univariate Techniques,” Wiley International Encyclopedia of Marketing, John Wiley & Sons, 283-288.

 

 

    Teaching 

  • MBA Customer Relationship Management and Database Marketing, University of Houston (2010 to present)
  • Undergraduate Marketing Research, University of Houston (2010 to present)
  • MBA and MMR, CRM / Database Marketing, University of Georgia (2006 to 2008)
  • Undergraduate Marketing Research, University of Georgia (2005 to 2008)
  • Undergraduate Marketing Management, Duke University (2003)

 

   Professional Activities and Affiliations

  • Reviewer, Marketing Science, (2005 to present)
  • Reviewer, Journal of Marketing, (2006 to present)
  • Reviewer, Journal of Marketing Research, (2007 to present)
  • Reviewer, Management Science, (2008 to present)
  • Reviewer, Journal of Retailing, (2008 to present)
  • Reviewer, Journal of Interactive Marketing (2011 to present)
  • Program Committee, AMA Advanced Research Technique Forum (2012, 2015)
  • American Marketing Association
  • INFORMS Society for Marketing Science