University of Houston U H Home Search
Sitemap | Bauer Home | UH Home | Search Sitemap Bauer Home UH Home Search
 
  C. T. Bauer College of Business
 
 
 
Paul Galvani, Lecturer

MARK 6A61 – Marketing Administration


This graduate level Introduction To Marketing Management course provides an in-depth look at how Marketing works in the world of business with a special emphasis on Consumer Packaged Goods. Students will develop a firm understanding of the fundamental concepts of Product Development, Pricing, Communications and Distribution through the lectures and in the class project where, in teams, students will develop a Marketing Plan for a new product. The class is taught in a "theoractical" style with the professor drawing many current examples of marketing in practice.
Class participation is encouraged.

Syllabus Spring 2023, MARK 6A61, Section 16832

Syllabus Spring 2023, GENB 7390, Section 20233

Presentations 101


Chapter 1
Chapter 2
Chapter 3
Chapter 5
Chapter 6
Chapter 8
Chapter 9
Chapter 11
Chapter 12
Chapter 15
Chapter 17
Chapter 18
Chapter 19
Chapter 21

← HOME

Marketing Department

 

Contact Information

Instructor:
Paul Galvani
Office Hours:
By Appointment
Email:
Phone:
281 630-5127
Office:
385 MH

 

UH Learning, Leading

 
   
   
University of Houston State of Texas Privacy and Policies Homeland Security Compact with Texans Reporting Copyright Infringement Contact U H Feedback Site Map Statewide Search U H System