Dr. Noah Lim
Assistant Professor
Noah Lim joined the Bauer College of Business after obtaining a Ph.D. from the Wharton School at the University of Pennsylvania. His current research combines economics and psychology to study how managers should design sales incentives to maximize sales effort. He has published in the Journal of Marketing Research and Marketing Science and is a 2009 Marketing Science Institute (MSI) Young Scholar. He has won teaching awards at Wharton and Bauer.
Publications
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Lim, Noah (2009), Social Loss Aversion and Optimal Contest Design, Journal of Marketing Research, forthcoming.
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Lim, Noah, Michael Ahearne and Sung H. Ham (2009), Designing Sales Contests: Does the Prize Structure Matter?, Journal of Marketing Research, 46 (3), 356-371.
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Lim, Noah and Teck-Hua Ho (2007), Designing Price Contracts for Boundedly-Rational Customers: Does the Number of Blocks Matter?, Marketing Science, 26 (3), 312-326.
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Teck-Hua Ho, Noah Lim and Colin F. Camerer (2006), Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics, Journal of Marketing Research, 43 (3), 307-331. [Lead article].
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Teck-Hua Ho, Noah Lim and Colin F. Camerer (2006), How "Psychological" Should Economic and Marketing Models Be?, Journal of Marketing Research, 43 (3), 341-344.
Courses
Winter 2010
