Media Alerts / Story Ideas
jnavarro@bauer.uh.edu
Interim Director, Communications & Marketing
UH BAUER MEDIA TIP SHEET / Week of March 8, 2010
Expert Sources, Story Leads and Upcoming Events Compiled by UH Bauer College for Members of the Media
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- ANOTHER SHOT AT CARBON LIMITS
Just when it seemed like a carbon emissions law was another victim of Washington gridlock, a new compromise version is taking shape in the Senate. Craig Pirrong, a finance professor at UH Bauer College and Director of Energy Markets for the UH-Global Energy Management Institute, says this mixture of market-based pricing for carbon emissions and a carbon fee on fuel could be a workable combination. He has written about the advantages of using a fixed fee on emissions to reduce emissions of carbon dioxide. The lack of detail on the Senate proposals so far, makes it difficult to gauge their ultimate impact.
To schedule an interview with Pirrong, see Media Contacts section below.
- TOYOTA AND OTHERS TURN TO TWEETING TO ANSWER CONSUMER COMPLAINTS
After weeks of negative publicity related to a string of recalled vehicles, Toyota has turned to social media website Twitter in an attempt to repair its brand image. The Japanese auto giant has launched “Toyota Conversations,” a branded channel on TweetMeme, aggregating all conversations on Twitter related to Toyota. Several companies have recently made use of social media platforms to dialogue directly with consumers, especially in the wake of backlash, according to UH Bauer associate professor Partha Krishnamurthy, who does research in consumer behavior and customer insights.
To schedule an interview with Krishnamurthy, see Media Contacts section below.
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Media Contacts
- Jessica Robertson Navarro
Senior Communications Manager
713-743-4348
jnrobertson@uh.edu - Lori Reichardt
Adviser
Communications & Marketing
713-743-2800
lreichardt@bauer.uh.edu - Chester Jacinto
Executive Director
Communications & Marketing
713-743-4609
cjacinto@uh.edu
About the University of Houston
The University of Houston, Texas' premier metropolitan research and teaching institution, is home to more than 40 research centers and institutes and sponsors more than 300 partnerships with corporate, civic and governmental entities. UH, the most diverse research university in the country, stands at the forefront of education, research and service with more than 35,000 students.
About the Bauer College of Business
The C.T. Bauer College of Business has been in operation for more than 60 years at the University of Houston main campus. Through its five academic departments, the college offers a full-range of undergraduate, masters and doctoral degrees in business. The Bauer College is fully accredited by the AACSB International - the Association to Advance Collegiate Schools of Business. In August 2000, Houston business leader and philanthropist Charles T. (Ted) Bauer endowed the College of Business with a $40 million gift. In recognition of his generosity, the college was renamed the C.T. Bauer College of Business.
