Media Alerts / Story Ideas
jnavarro@bauer.uh.edu
Interim Director, Communications & Marketing
UH BAUER MEDIA TIP SHEET / Week of March 1, 2010
Expert Sources, Story Leads and Upcoming Events Compiled by UH Bauer College for Members of the Media
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- HOUSTON LIVESTOCK SHOW & RODEO LASSOES IN
$344 MILLION ECONOMIC IMPACT FOR THE CITY
Although the Houston Livestock Show & Rodeo’s financial impact is felt by people and businesses directly involved with the organization, many other businesses in and around the city receive economic benefits from this massive event, which is estimated to have an economic impact of more than $344 million. UH Bauer visiting professor Ruxandra Prodan, who does research in finance and economics, can comment on how the largest rodeo in the world and the second largest fair in North America brings in revenue to the Houston metropolitan area.
To schedule an interview with Prodan, see Media Contacts section below.
- BAUER MBA STUDENTS WIN REGIONAL COMPETITION, HEAD TO NYC FOR NATIONAL ROUND
A team of four MBA students from UH Bauer’s Cougar Investment Fund are headed to New York City this month to represent the Gulf Coast in the Chartered Financial Analyst Investment Research Challenge. The competition pits the best student stock analysis teams in the nation against each other, with the top team going to Hong Kong to vie for the global title. The Bauer group beat out teams from Texas schools and out-of-state teams from Louisiana State University and Tulane in February during a conference held at Southern Methodist University, in which the teams had to prepare and present an analysis on Rent-a-Center.
For more information, visit http://www.bauer.uh.edu/news-center/ticker/2010/feb/financechamps.asp. To schedule an interview with any of the students, see Media Contacts section below.
- WOULD YOU LIKE FRIES AND A CALORIE COUNT WITH THAT?
With legislation requiring menu labeling in restaurants taking effect in New York City and Houston’s own Texas Children’s Hospital offering up nutritional content on the menu board in its McDonalds, health care marketers are debating whether or not consumers pay any attention to the added information. UH Bauer professor Betsy Gelb, who once headed the college’s Institute for Health Care Marketing, says there is mixed evidence of how well it influences food choices.
To schedule an interview with Gelb, see Media Contacts section below.
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Media Contacts
- Jessica Robertson Navarro
Senior Communications Manager
713-743-4348
jnrobertson@uh.edu - Lori Reichardt
Communications & Marketing
713-743-2800
lreichardt@bauer.uh.edu - Chester Jacinto
Executive Director
Communications & Marketing
713-743-4609
cjacinto@uh.edu
About the University of Houston
The University of Houston, Texas' premier metropolitan research and teaching institution, is home to more than 40 research centers and institutes and sponsors more than 300 partnerships with corporate, civic and governmental entities. UH, the most diverse research university in the country, stands at the forefront of education, research and service with more than 35,000 students.
About the Bauer College of Business
The C.T. Bauer College of Business has been in operation for more than 60 years at the University of Houston main campus. Through its five academic departments, the college offers a full-range of undergraduate, masters and doctoral degrees in business. The Bauer College is fully accredited by the AACSB International - the Association to Advance Collegiate Schools of Business. In August 2000, Houston business leader and philanthropist Charles T. (Ted) Bauer endowed the College of Business with a $40 million gift. In recognition of his generosity, the college was renamed the C.T. Bauer College of Business.
