Media Alerts / Story Ideas
jnavarro@bauer.uh.edu
Interim Director, Communications & Marketing
UH BAUER MEDIA TIP SHEET / Week of Feb. 8, 2010
Expert Sources, Story Leads and Upcoming Events Compiled by UH Bauer College for Members of the Media
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- LOVE, LOSS AND WHAT I BOUGHT
Valentine’s Day is about public displays of love. Jill Sundie, an assistant marketing professor, has studied both conspicuous consumption and the emotional reactions consumers express when thinking about goods carrying status brands. It may be crass to consider if a bauble in a certain colored box would say love a little louder during a recession, but it’s worth considering.
To schedule an interview with Sundie, see Media Contacts section below. For Sundie’s bio and a look at her academic work, visit http://www.bauer.uh.edu/search/directory/profile.asp?firstname=Jill&lastname=Sundie.
- CAN TOYOTA FIX WHAT’S BROKEN?
With the number of recalls mounting, Toyota’s executives have finally begun speaking out. But will that be enough to preserve the company’s image as a maker of safe, consumer-focused products that quickly responds to problems? Associate professor of marketing Partha Krishnamurthy, who teaches classes on buyer behavior, said Toyota will need to do more. He said it needs to offer tangible displays of service that show it’s willing to go above and beyond what other car makers do during a recall.
To schedule an interview with Krishnamurthy, see Media Contacts section below. For Krishnamurthy’s bio, visit http://www.bauer.uh.edu/search/directory/profile.asp?firstname=Partha&lastname=Krishnamurthy.
- DID YOU SEE THAT AD ON THE WINTER OLYMPICS?
Probably not, writes marketing Professor Jackie Kacen. She recently blogged on why ads during the Winter Olympics just don’t usually have the same impact as Super Bowl ads. There are a lot of reasons why ice skating and skiing aren’t the same as the big game, but the bottom line? It’s a rare program in this DVR-driven TV world where “people want to see the ads.”
To schedule an interview with Kacen, see Media Contacts section below. For Kacen’s bio, visit http://www.bauer.uh.edu/search/directory/profile.asp?firstname=Jacqueline&lastname=Kacen. To read a thought piece from Kacen, visit http://blogs.bauer.uh.edu/faculty/.
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Media Contacts
- Jessica Robertson Navarro
Senior Communications Manager
713-743-4348
jnrobertson@uh.edu - Lori Reichardt
Communications & Marketing
713-743-2800
lreichardt@bauer.uh.edu - Chester Jacinto
Executive Director
Communications & Marketing
713-743-4609
cjacinto@uh.edu
About the University of Houston
The University of Houston, Texas' premier metropolitan research and teaching institution, is home to more than 40 research centers and institutes and sponsors more than 300 partnerships with corporate, civic and governmental entities. UH, the most diverse research university in the country, stands at the forefront of education, research and service with more than 35,000 students.
About the Bauer College of Business
The C.T. Bauer College of Business has been in operation for more than 60 years at the University of Houston main campus. Through its five academic departments, the college offers a full-range of undergraduate, masters and doctoral degrees in business. The Bauer College is fully accredited by the AACSB International - the Association to Advance Collegiate Schools of Business. In August 2000, Houston business leader and philanthropist Charles T. (Ted) Bauer endowed the College of Business with a $40 million gift. In recognition of his generosity, the college was renamed the C.T. Bauer College of Business.
