Jamey Rootes, President of the Houston Texans, will serve as the guest speaker for the Bauer Alumni Association Networking Breakfast on Thursday, November 19, 2009. Mr. Rootes will give insight on the importance of corporate branding and the Texan’s highly-acclaimed customer service strategy. Under Mr. Rootes’ leadership, the Houston Texans have earned many distinctions, including the American Marketing Association’s “Crystal Award” for the best overall marketing campaign and the Sports Business Journal’s PRISM Award for business excellence. He was twice selected by Sports Business Journal as a member of their distinguished “Forty Under 40” list of leading sports executives. Mr. Rootes also oversees the activities of Lone Star Sports & Entertainment (LSSE), a sports management agency associated with the Texans. LSSE has been a catalyst for some of Houston’s most significant sporting events such as the Texas Bowl, Houston’s only collegiate bowl game, which has generated an average of $25 million in economic impact per year. That impact is comparable to other premier bowl games like the Alamo, Gator and Cotton Bowls. Before joining the Texans, Mr. Rootes previously held executive positions at IBM and Procter & Gamble and helped to launch Major League Soccer as president and general manager of the Columbus Crew. He received his MBA at Indiana University. Mr. Rootes lives in West University with his wife, Melissa, and their children, Christopher and Caroline. Networking and breakfast begin at 7:00 a.m. with scheduled adjournment at 8:30 a.m. Cost is $30 ($25 for active Bauer Alumni members) and is open to the public..
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