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  C. T. Bauer College of Business


MARK 7375 – Marketing Planning and Strategy


This course stands for the synthesis of the managerial and analytical approaches to marketing strategy. Marketing strategy requires a definition of the market domain and a statement of how utility and value will be created for customers through product and service offerings. Recognizing customer needs and filling them better than competitors is the core of successful marketing strategy.

We will study the impact of the paradigm shift from traditional mass marketing to a one-on-one interactive marketing. This course is built around both conceptual and analytical approaches to customer relationship management and how strategy formulation should take that into account.

  Syllabus (.doc 50kb)
  Lecture 1 (.ppt 68kb)
  Lecture 2 (.ppt 68kb)
  Lecture 3
  Lecture 4

            Lecture 5

            Lecture 6

            Lecture 7-8
                Lecture 9

           Lecture 10

           Lecture 11

           Doug Hughes presentation-MARK 7375

           Demetra Andrews presentation-MARK 7375

  grade MARK 7375

           Individual Strategy paper grade MARK 7375

ppt - MS PowerPoint
doc- MS Word Document





Contact Information

Niladri Syam
Office Hours:
By Appointment
713 743-4568
375F MH


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