Department of marketing & entrepreneurship
Welcome to the Department of Marketing & Entrepreneurship
in the C. T.
Bauer College of Business. Our mission is (a) to conduct high-quality
research in Marketing, Entrepreneurship, and related disciplines,
(b) to make a difference in the lives of our students, and (c)
to serve the broader interests of our College, our University,
and our community.
Current Research Seminar Series
How We Rank
Marketing: The Chronicle of Higher Education and Academic Analytics ranked Bauer #9 among leading research universities for faculty scholarly productivity in marketing in 2007. Bauer doctoral students have won the Howard Award for the best dissertation in the field of marketing twice in the past decade.
Selling: Bauer is #1 for Selling. Bauer's Program for Excellence in Selling has the deepest curriculum, largest enrollment and highest corporate support of any university program in selling and sales management, and our Sales Excellence Institute is a hub for sales research and education.
Entrepreneurship: Entrepreneur magazine and The Princeton Review rank Bauer's undergraduate Entrepreneurship program #2 in the nation. In the past five years, Bauer students have won more awards than any other school in national undergraduate business plan competitions.
news
Congratulations to doctoral student Demetra Andrews on winning the National Black MBA Association Ph.D. Fellowship Competition.
Congratulations to doctoral student Son Lam on being named runner-up in the 2008 Society for Consumer Psychology Dissertation Proposal Competition.
Congratulations to Prof. Ye Hu on having his paper "A Meta-Analysis of Real World TV Advertising Tests: A 15-Year Update" (co-authored with Len Lodish and Abba Krieger) named as Best Paper of 2007 in the Journal of Advertising Research.
Congratulations to doctoral student Son Lam on winning the AMA Relationship Marketing SIG 2008 Dissertation Competition.
Congratulations to Prof. Edward Blair on being named 2009 Chair of the American Statistical Association Committee on Energy Statistics.
Read more
contact us
- Department of Marketing & Entrepreneurship
C. T. Bauer College of Business
University of Houston
334 Melcher Hall
Houston, Texas 77204-6021
- PHONE:
713-743-4555
- FAX:
713-743-4572
- If you need advising on course selection, credit transfers, etc., please contact the Undergraduate Business Programs office at (713) 743-4900, or visit our website at www.bauer.uh.edu, where you can schedule an appointment with that office.
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