MARK 8379

° Syllabus

° Session 1

° Session 2

° Session 3

° Session 4

° Abby Day's How to Write Publishable Papers

° Connectives & Transitional Phrases

° Sternberg's 21 Writing Tips

° Conference Presentation Judo

° The Craft of Scientific Presentations by Alley  

° The Elements of Style by Strunk

° Staelin's How to Write Readable Papers for Marketing Science

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