Industry Engagement
Benefit from the Expertise of Bauer Faculty and Students
Bauer has provided pro bono consulting to hundreds of companies, non-profits and entrepreneurs.
Through class projects across all industries, Bauer students have helped grow and improve business operations.
Partner with Bauer to:
- Conduct in-depth market research
- Gain energetic input in service research and new product development
- Increase productivity
- Identify and manage financial risks
- Reduce the costs of doing business
- Develop unbiased and transparent strategy recommendations
For questions, contact the Office of Experiential Learning at BauerExpLearn@UH.edu. Ready to partner with Bauer? Submit your project proposal below!
Click on the course type below to see sample projects. Once your proposal is submitted, the Office of Experiential Learning will match it with the appropriate faculty member based on the focus, level and complexity of your project, and you will be contacted. Projects are accepted on a rolling basis for the following semester, and most (but not all) last 10-12 weeks. There are typically no fees involved.
Engage Bauer BBAs on:
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Intro to Business Projects
- For BBVA, made recommendations regarding the Next Generation of credit card users.
- Worked with leaders at Halliburton to review and make recommendations for strategic workforce planning in a downturn.
- Partnered with Harris County on an awareness campaign for a bike park.
- Benchmarked and surveyed for Mondelez International on attracting and retaining young employees.
- Made recommendations to improve the volunteer program at The HEART Program.
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Data Visualization Projects
- Reviewed Harris County Scholastic Award Program data and provided key insights
- Built digital library for UH textbook archives
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Entrepreneurial Projects
- The SURE program has started or materially expanded 400+ businesses and supported over 1,300 Houston-based entrepreneurs
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Financial Planning Projects
- Junior level students provide financial literacy workshops to local high school students on an annual basis
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Accounting Projects
- Partnered with Houston’s Neighborhood Tax Center to provide income tax preparation for low income families. Efforts generate over 7M in tax refunds annually
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Energy/Oil and Gas Projects
- Provided recommendations to large oilfield services company on their innovation, marketing, and contracting practices.
- Provided research for Center for Houston’s Future on renewables in Houston and potential impact on job growth and economic development.
- Provided recommendations to Center for Houston’s Future on data driven applications in oil and gas and their potential impact on job growth and economic development.
- Researched feasibility of retrofitting existing solar structure of UH office of sustainability.
- Developed recommendations on climate change and sustainability activities in upstream oil & gas for large upstream oil and gas company.
- Researched and presented potential cost analysis of a low carbon transportation future for World Petroleum Conference.
- Researched and provided recommendations on business opportunities for captured carbon (CO2 and CH4) use for UH Energy Center for Carbon Management in Energy.
Engage Bauer MS/MBAs on:
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Business Consulting Projects
- Helped BBVA develop a marketing strategy for entering new markets with an online only presence.
- Collaborated with BBVA to create a branding strategy for the Houston Market
- Developed a data model to assist Houston Airport System to manage deployment of human resources based on ticket reservations.
- Developed recommendations for the Houston Airport system to utilize space for travelers needing places to use and charge their laptops and cell phones.
- Developed marketing and branding strategies for the Vipers basketball team (Rockets affiliate) and the Toros soccer team (Dynamos affiliate).
- Developed a market entry strategy for Lone Star Bank (Valley)
- Developed a distribution strategy for Geo Products
- Provided market strategy updates for Comerica Bank
- Developed a sponsorship evaluation system for an e-sports team.
- Created client profiles to guide a large energy company’s entrance into a new market.
- Provided a social media and fundraising plan to a non-profit organization for an enhanced online presence.
- Offered industry analysis to a recycling center on if and how they should enter a new market sector.
- Provided a business case for a potential new entrant in the industry for a national funeral services company.
- Identified metrics for a local entrepreneurial incubator to use to best market their impact.
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Investment Analysis
- Bauer’s student managed $12M investment fund is funded by individual investors
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Entrepreneurial Projects
- The SURE program has started or materially expanded 400+ businesses and supported over 1,300 Houston-based entrepreneurs
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Marketing Strategy Consulting
- Developed market entry strategy plan to 200+ small to mid-sized businesses
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Supply Chain Consulting
- Made recommendations to improve inventory accuracy for Katoen Natie, International Logistics Service Provider, Baytown facility.
- Made recommendations regarding potential Blockchain use cases in midstream and downstream oil and gas industries for a local digital technology development firm.
- Made recommendations regarding Sysco's move to Fleet of the Future: Electric vs. Diesel Options.
- Made recommendations regarding NASA/JSC's Critical Spares Inventory Management Program.
- Made recommendations regarding Freight Contract Pricing Model's with 3PL (third party logistics providers) regarding North American Transportation Network of Shell Lubricants.
- Developed Products Demand Planning Model for value-added drilling fluids system provider.
- Developed comprehensive Strategic Supply Management system for seismic surveying services firm Geokinetics.
- Made recommendations regarding redesign of Order-Entry Process for specialty pharmacy services firm AcariaHealth division of Envolve Pharmacy Solutions.
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Energy/Oil and Gas Projects
- Provided recommendations to large oilfield services company on their innovation, marketing, and contracting practices.
- Provided research for Center for Houston’s Future on renewables in Houston and potential impact on job growth and economic development.
- Provided recommendations to Center for Houston’s Future on data driven applications in oil and gas and their potential impact on job growth and economic development.
- Researched feasibility of retrofitting existing solar structure of UH office of sustainability.
- Developed recommendations on climate change and sustainability activities in upstream oil & gas for large upstream oil and gas company.
- Researched and presented potential cost analysis of a low carbon transportation future for World Petroleum Conference.
- Researched and provided recommendations on business opportunities for captured carbon (CO2 and CH4) use for UH Energy Center for Carbon Management in Energy.
A few of Bauer’s Corporate and Non-Profit partners have included:
- Aramark
- BBVA
- Bechtel
- BHP Billiton
- BP
- Cameron
- Cintas
- City of Houston Office of International
Communities and Refugee Affairs - Comcast
- ConocoPhillips
- Dynegy
- Enterprise Products
- Frito Lay
- Geico
- Halliburton
- Halliburton IT
- HEB
- Hertz
- Insperity
- Invesco
- JB Hunt
- Menchies
- My Crop LLC
- Noble Energy
- Northwestern Mutual
- Phillips 66
- PricewaterhouseCoopers
- SAS
- Schlumberger
- Shell Oil
- Susser Petroleum Partners
- Target
- Texas Children’s Hospital
- Walmart
- Weatherford
- Willbros USA, INC
“Working with the bright and enthusiastic Bauer student teams is a pleasure every semester. Receiving recommendations from minds that are not tethered to history or bias of our internal realities promotes thinking outside the box and challenges our leaders to think about solutions from a new perspective. It is also a great way to show future business leaders how the hard and soft skills they are learning at University of Houston are readily applied to real challenges in the healthcare industry.”
— Texas Children's Hospital
"The Halliburton Finance & Accounting group likes to collaborate with student teams on relevant challenges that our organizational stakeholders expect us to resolve. The students gain experience working in a corporate setting while working on a demanding technical and innovative solution and Halliburton is exposed to some of our potential future leaders."
— Halliburton