Content Marketing

May 17, 2017 | 2-5 p.m.

*Course can be taken individually, or as a part of the Digital Marketer Certificate.

COURSE DESCRIPTION
Content marketing is the backbone of digital marketing. According to the Content Marketing Institute, 93% of B2B marketers have embraced content marketing over traditional advertising. Content marketing, through its focus on providing timely and relevant information to your target market, fosters better relationships with potential buyers and moves them through the buying process at their own speed.

Content marketing is a must for companies optimizing their web presence. In this course, you’ll learn to build a content marketing campaign that generates leads at a lower cost and to optimize your conversion rates from new lead to paying customer. In this course, we will cover:

COURSE COST
$530

INSTRUCTOR
Bill Zahn | Bio

 


EXECUTIVE EDUCATION:
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CONTACT US: Gary Randazzo, Director:, 713-743-4754 | Brittney Edwards, Program Coordinator: 713-743-4702