UH Marketing Doctoral Symposium
The purpose of the UH Doctoral Symposium is to provide doctoral students in marketing from different universities an opportunity to discuss their current research with a group of peers prior to facing the challenges of academic life. It also provides them with an arena to meet with students and faculty from other universities and to develop professional relationships with them. To see a short video about the Symposium, click here.
25th Annual Symposium: April 13-14, 2007
Participants
| Friday, April 13, 2007 |
4:30 p.m. |
Welcoming by Sonja Prokopec and introduction of keynote speaker by Steven Brown, C.T. Bauer Professor of Marketing
 
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4:45 - 6:15 |
Keynote Address
Professor Richard Bagozzi,
University of Michigan
“Emotions in Marketing”
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7:00 |
Dinner – Michelangelos |
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| Saturday, April 14, 2007 |
8:00 - 8:30 |
Continental Breakfast
 
 
 
 
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Welcoming song We’ll Blow Lubbers Down by Singin' Jimmy Hess |
8:30 - 10:00 |
Session I Chair: NILADRI SYAM |
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Hae Eun Chun ,
University of Southern California
“Affective Forecasting and Self Control” |
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Doug Walker,
University of Houston
“Incorporating Comeptitor Data into CRM ” |
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Dongling Huang,
University of Texas at Dallas
“How Advertising and Word of Mouth Work Together: Evidence from Motion Picture Industry ” |
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10:00 -10:15 |
Coffee Break |
10:15 - 11:45 |
Session II Chair:Rupinder Jindal |
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Hyun Shin
University of California at Los Angeles ,
“Estimating Underlying Customer Preferences Based on Trading: Empirical Modeling and Technical Analysis of STOC Data”
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Mona Srivastava
Texas A&M University
“Understanding Consumers’ Privacy Concerns” |
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Nita Umashankar
University of Texas at Austin
“Innovating in Services: Does the Stock Market Understand the Value of New Services?”
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11:45 - 12:45 |
Lunch |
12:45 - 2:15 |
Session III Chair: NOAH LIM |
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Shruti Saxena
Arizona State University
“Consumer Motivations in Services Co-production” |
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Paul M. Connell
University of Arizona
“The Role of Childhood Consumption Referents in the Self-Memory System” |
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James W. Sawhill
University of California at Berkeley
“Are Capital and Operating Costs Weighted Equally in Durable Goods Purchases? Evidence from the US Automobile Market”
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2:15 - 2:30 |
Coffee Break |
2:30 – 3:30 |
Session IV |
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Paul Dwyer
Texas A&M University
“Diversity of Thought in the Blogosphere and its Implications for Gaining Brand Image Insights”
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Ravi Shanmugam
University of California at Berkeley
“Negative TV Advertising in Political Campaigns: Who’s Listening?”
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Morgan Ward
University of Texas at Austin
“The Oprah Effect: Consumers’ Responses to Lucky vs. Unlucky Leaders
when Making Judgments about Corporate Crime” |
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3:30 - 4.45 |
Panel Discussion
Richard Bagozzi – University of Michigan
Sanjay Jain – Texas A&M University
Brian T. Ratchford – University of Texas at Dallas
Yubo Chen - University of Arizona
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4:45 - 5:00 |
Plaque Presentation and Concluding Remarks by Dr. Ed Blair |
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24th Annual Symposium: April
7-8, 2006
Participants
| Friday,
April 7, 2006 |
4:30 p.m. |
Welcoming song by Singin'
Jimmy Hess and introduction of keynote
speaker by Ed Blair, UH Marketing Department Head |
4:45 - 6:15 |
Keynote
Address
Professor Dipankar
Chakravarti,
University of Colorado at Boulder
“How Flat is the World in Which Marketing
Academics Live?”
Paper forthcoming in JCP, "Voices Unheard: The Consumer Psychology of Poverty and Development"
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7:00 |
Dinner – La
Strada |
| Saturday,
April 8, 2006 |
7:30 a.m. |
Shuttle departs
from Hilton Garden Inn to University of Houston |
8:00 - 8:30 |
Continental
Breakfast |
8:30 - 10:00 |
Session
I Chair:Partha
Krishnamurthy |
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10:00 -10:15 |
Coffee Break |
10:15 - 11:45 |
Session
II Chair:Noah
Lim |
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11:45 - 12:45 |
Lunch |
12:45 - 2:15 |
Session
III Chair: Jill
Sundie |
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2:15 - 2:30 |
Coffee Break |
2:30 – 3:30 |
Session
IV Chair: Adwait
Khare |
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Ann
M. Mirabito,
Texas A&M University
“Looking
for a Good Doctor: Construing Quality With
Credence Products” |
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Howard
F. Dover,
University of Texas at Dallas
“Measuring
the Dynamic Asymmetric Effects of Usage within
a Multiple Service Lifetime Value Model (MSCLV)” |
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3:30 - 4.45 |
Panel
Discussion |
4:45 - 5:00 |
Plaque Presentation
and Concluding Remarks by Dr. Ed Blair |
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