Ph.D. Dissertations in Marketing
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Hua Chen defended his dissertation proposal “Can Group-based Incentives Be Effective? An Experimental Investigation” on June 9, 2011. | Dissertation: Dissertation Co-chairs: |
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Babak Hayati defended his dissertation proposal “Two Essays on the Strategic Implications of Organizational Social Networks in Business-to-Business Sales Forces” on June 9, 2011. | Dissertation: Dissertation Chair: |
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Willy Bolander defended his dissertation “Influencing Key Account Strategy Implementation in the Sales Force” on September 9, 2011. Willy is an Assistant Professor at Florida State University. | Dissertation: Dissertation Chair: |
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William Zahn defended his dissertation “The Effects of Competitive Psychological Climate on Customer-and Sales-Oriented Behaviors” on May 19, 2011. William is an Assistant Professor at St. Edward's University. | Dissertation: Dissertation Chair: |
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Manoshi Samaraweera defended her dissertation “The Effects of Organizational Sales Climate on Sales Performance and Customer Satisfaction” on May 13, 2011. Manoshi is an Assistant Professor at University of Central Oklahoma. | Dissertation: Dissertation Chair: |
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Demetra Andrews defended her dissertation “Effects of Missing Information in Sequential Choice” on April 20, 2009. Demetra is an Assistant Professor at Florida State University. | Dissertation: Dissertation Chair: |
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Sung Ham defended his dissertation “Price Delegation: A Theoretical and Experimental Investigation” on July 7, 2009. Sung is an Assistant Professor at Kent State University. | Dissertation: Dissertation Chair: |
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Son Lam defended his dissertation “Customer-Brand Identification as a Sustainable Competitive Advantage: A Multinational and Longitudinal Examination” on May 15, 2009 and this has won First Prize in the 2008 AMA Relationship Marketing SIG Ph.D. Dissertation Proposal Competition as well as anHonorable Mention in the 2008 Society for Consumer Psychology Ph.D. Dissertation Proposal Competition. Sonny is an Assistant Professor at University of Georgia. | Dissertation: Dissertation Chair: |
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Doug Walker defended his dissertation “Incorporating Competitor Data into Customer Relationship Management” on April 11, 2008. Doug is an Assistant Professor of Marketing at Iowa State University. | Dissertation: Dissertation Chair: |
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Douglas Hughes defended his dissertation proposal “Leveraging Identification – Influencing Channel Salesperson Effort and Brand Performance” on June 4, 2007. Doug is an Assistant Professor of Marketing at Michigan State University, | Dissertation: Dissertation Chair: |
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Babu John Maridoss defended his dissertation on July 31, 2007. It won the 1st prize in the Academy of Marketing Science's Mary Kay Doctoral Dissertation Competition in 2008. Babu is an Assistant Professor of Marketing at Washington State University. | Dissertation: Dissertation Co-Chairs: |
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Keith Richards defended his dissertation “Relationship Effectiveness and Key Account Performance: Assessing Inter-Firm Fit between Buying and Selling Organizations” on July 9, 2007. Beginning fall 2007 he is an Assistant Professor of Marketing at University of Tennesee at Chattanooga. | Dissertation: Dissertation Chair: |
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Sonja Prokopec defended her dissertation “The Role of Mental Budgets in Self-Regulation” on June 19, 2007. Beginning fall 2007 she is an Assistant Professor of Marketing at ESSEC Business School Paris. | Dissertation: Dissertation Co-Chairs: |
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Stephanie Geiger-Oneto defended her dissertation on May 4, 2007. Beginning fall 2007 she is an Assistant Professor of Marketing at University of Wyoming. | Dissertation: Dissertation Chair: |
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Since the fall of 2006, Frank Qingbo Fu is an Assistant Professor of Marketing at University of Missouri - St. Louis. His dissertation was defended on April 17, 2006. It won the 2006 AMA Sales SIG Doctoral Student Award for the best dissertation in sales. | Dissertation: Dissertation Co-Chairs: |
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Jaime Noriega defended his dissertation on August 11, 2006 and has been an Assistant Professor of Marketing at DePaul University since then. | Dissertation: Dissertation Chair: |
