Ph.D. Dissertations in Marketing
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Demetra Andrews defended her dissertation "Effects of Missing Information in Sequential Choice" on April 20, 2009. Demetra is an Assistant Professor at Florida State University. | Dissertation: "Effects of Missing Information in Sequential Choice" Dissertation Chair: |
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Sung Ham defended his dissertation "Price Delegation: A Theoretical and Experimental Investigation" on July 7, 2009. Sung is an Assistant Professor at Kent State University. | Dissertation: Price Delegation: A Theoretical and Experimental Investigation Dissertation Chair: James Hess |
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Son Lam defended his dissertation "Customer-Brand Identification as a Sustainable Competitive Advantage: A Multinational and Longitudinal Examination" on May 15, 2009 and this has won First Prize in the 2008 AMA Relationship Marketing SIG Ph.D. Dissertation Proposal Competition as well as an Honorable Mention in the 2008 Society for Consumer Psychology Ph.D. Dissertation Proposal Competition. Sonny is an Assistant Professor at University of Georgia. |
Dissertation: "Customer-Brand Identification as a Sustainable Competitive Advantage: A Multinational and Longitudinal Examination" Dissertation Chair: Michael Ahearne |
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Doug Walker defended his dissertation "Incorporating Competitor Data into Customer Relationship Management" on April 11, 2008. Doug is an Assistant Professor of Marketing at Iowa State University. | Dissertation: "Incorporating Competitor Data into Customer Relationship Management" Dissertation Chair: James D. Hess |
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Douglas Hughes defended his dissertation proposal “Leveraging Identification – Influencing Channel Salesperson Effort and Brand Performance” on June 4, 2007. Doug is an Assistant Professor of Marketing at Michigan State University, | Dissertation: “Leveraging Identification – Influencing Channel Salesperson Effort and Brand Performance” Dissertation Chair: Michael Ahearne |
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Babu John Maridoss defended his dissertation on July 31, 2007. It won the 1st prize in the Academy of Marketing Science's Mary Kay Doctoral Dissertation Competition in 2008. Babu is an Assistant Professor of Marketing at Washington State University. | Dissertation: "Two Essays on Team Perspectives in Marketing" Dissertation Co-Chairs: Michael Ahearne and Edward Blair |
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Keith Richards defended his dissertation "Relationship Effectiveness and Key Account Performance: Assessing Inter-Firm Fit between Buying and Selling Organizations" on July 9, 2007. Beginning fall 2007 he is an Assistant Professor of Marketing at University of Tennesee at Chattanooga. | Dissertation: "Relationship Effectiveness and Key Account Performance: Assessing Inter-Firm Fit between Buying and Selling Organizations" Dissertation Chair: Eli Jones |
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Sonja Prokopec defended her dissertation "The Role of Mental Budgets in Self-Regulation" on June 19, 2007. Beginning fall 2007 she is an Assistant Professor of Marketing at ESSEC Business School Paris. | Dissertation: "Beating Back that Triple-Chocolate Cake: Mental Budgets as Instruments of Self-Regulation" Dissertation Co-Chairs: Partha Krishnamurthy and Edward Blair |
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Stephanie Geiger-Oneto defended her dissertation on May 4, 2007. Beginning fall 2007 she is an Assistant Professor of Marketing at University of Wyoming. | Dissertation: "Elite Brands and Their Counterfeits: A Study of Social Motives for Purchasing Status Goods" Dissertation Chair: Betsy Gelb |
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Since the fall of 2006, Frank Qingbo Fu is an Assistant Professor of Marketing at University of Missouri - St. Louis. His dissertation was defended on April 17, 2006. It won the 2006 AMA Sales SIG Doctoral Student Award for the best dissertation in sales. | Dissertation: “Marketing-Sales Interface for New Products: Analytical and Empirical Essays” Dissertation Co-Chairs: Steven Brown and James D. Hess |
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Jaime Noriega defended his dissertation on August 11, 2006 and has been an Assistant Professor of Marketing at DePaul University since then. | Dissertation: "Advertising to Bilinguals: Does the Language of Advertising Shape the Context of Thoughts?" Dissertation Chair: Edward Blair |