Kitty Wang

Assistant Professor

Bio

Kitty Wang's research interest lies in the areas of industrial organization, fashion and luxury goods marketing, and applying real world data to behavioral models. Methodologically, her research applies both theoretical and empirical tools. Substantively, a significant body of her research focuses on understanding the economics of firms' competitive strategies in the fashion and luxury goods market.

Kitty's recent research looks at how luxury fashion firms strategically determine their advertising campaign content, understands how different retail channels create synergies through marketing communication, examines luxury companies' brand building strategy through managing their target market, and studies the marketing mechanism for coordination in product design. She is currently teaching Marketing Research and CRM-Data Driven Marketing.

Kitty holds a PhD in Business Administration (Marketing) and MA in Economics from the University of Toronto, and an Honor's BA in Economics from the University of Western Ontario.

Contact Info

Phone:

713-743-5952 

Email:

kittywang@bauer.uh.edu

Room:

MH 385B

Website:

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