Mr. McKeever holds a B. B. A. from the University of New Mexico and M. B. A. from the University of Houston. He has been teaching marketing courses at the University of Houston since 2002.
He is President of Gelb Consulting Group, Inc, a Houston-based marketing research and strategy firm. Gelb Consulting is one of Houston's largest marketing firms serving clients globally in a variety of industries including healthcare, oil and gas, and professional services. In his position, he leads the firm's consulting engagements in brand strategy, service innovation, and other strategic marketing areas. He has been a principal of the firm since 1998.
Mr. McKeever works with executives at companies like Baker Hughes, Duke University Health System, Halliburton, M. D. Anderson Cancer Center, and Texas Children's Hospital to develop insights about their markets and make strategic marketing decisions.
Prior to joining Gelb Consulting Group, he led efforts by major healthcare insurance companies to introduce new products around the country. He specialized in accelerated network development with companies such as Prudential, Aetna and FHP (now PacifiCare).
Mr. McKeever is a featured speaker and author on topics such as customer experience mapping, brand management, and marketing research in the B2B environment.
Areas of Expertise
- Brand Management
- Service Innovation
- Marketing Research
- Marketing strategy