Anoosha is a doctoral student in Marketing at the Bauer College of Business at the University of Houston. Her research focuses on identifying the psychological processes underlying subtle marketing-relevant cues that affect consumption experiences. Specifically, thus far, I have investigated cues like (de)humanization and environmental cues.
- Subtle environmental cues
- Consumption experience
- Consumer welfare
- Sharing economy
- (713) 743-4579
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MS, Transportation Engineering, University of Texas at Austin
BS, Civil Engineering, University of Tehran
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