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Douglas E. Hughes is a doctoral candidate in Marketing at the University of Houston with an expected graduation date of May 2008. His dissertation, “Leveraging Identification – Influencing Channel Boundary Spanner Effort and Brand Performance” uses a multi-level analysis to explore the moderating (and sometimes competing) influences of channel salesperson - organizational identification and channel salesperson - brand identification on the relationship between channel member control systems and salesperson effort and performance. Ongoing research interests focus on behavioral aspects of marketing strategy, particularly in areas involving the marketing – sales interface, distribution channels, organizational change, and customer relationships. Hughes has papers forthcoming at International Journal of Research in Marketing and Industrial Marketing Management, and a paper under revision for Journal of Marketing Research. He also has presented research at several academic conferences including Winter AMA, Summer AMA, and the National Conference in Sales Management. Hughes is an AMA Sheth Consortium fellow and winner of the 2006-2007 University of Houston Provost’s 2007 Teaching Excellence Award. He holds an M.B.A from Michigan State University and B.S. in Marketing from the University of Tennessee, where he was the top graduate in the College of Business. In addition to his academic credentials, Hughes brings with him a rich background in consumer goods marketing, including director level positions at The Coca-Cola Company and Miller Brewing Company, along with experience as CEO of a B2B services firm.
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