Marketing Research Seminar Series - Spring 2009
Time and Location: Friday 10:30-12:00, 126 Melcher Hall (Unless Otherwise Noted)
Open to the public: no reservation or registration required.
| Date | Speaker | Topic |
|---|---|---|
| January 30 | Bob Meyer University of Miami & University of Pennsylvania |
"The Psychology of Consumer Forecasts of Utility for Product Innovations"
|
| February 6 | Frenkel Ter Hofstede UT Austin |
"Pricing Strategies for Augmented Products: The Value of Integration and Customization"
|
| February 13 | Jim Hess University of Houston |
"How Do You Properly Diagnose Harmful Collinearity in Moderated Regressions?"
|
| February 20 | Ajay Kalra Rice University |
"Predictions of Learning Curves"
|
| February 27 | Jan Wieseke University of Mannheim |
"Salespeople’s Prejudice Against Their Corporate Headquarters: How Harmful is it and How Can it be Avoided?"
|
| March 6 | Eric Fang University of Illinois at Urbana-Champaign |
"R&D, Advertising, and Economic Recessions: An Investigation of U.S. Industries Since 1970s"
|
| March 13 | Sandy Jap Emory University |
"Electronic and Physical Market Channels: A Multi-Year Investigation in a Market for Products of Uncertain Quality"
|
| March 20 | Spring Break |
No Talk Scheduled |
| March 27-28 | Doctoral Symposium |
No Talk Scheduled |
| April 2-4 | Sales Excellence Institute, University of Houston | Conference on Sales and Sales Management Chairs: Steven P. Brown and Michael J. Ahearne Registration Conference Program |
Previous Seminar Series
Fall, 2008