Marketing Research Seminar Series - Spring 2008
Time: Friday, 10:30 AM - 12:00 PM
Location: 126 Melcher Hall
Open to the public: no reservation or registration required.
| Date | Speaker's Details | Title & Manuscript | |
|---|---|---|---|
| February 1 | Dipankar Chakravarti University of Colorado |
"Value Construction and Bidding Behavior in Descending and Ascending Auctions" | |
| February 8 | Michel Wedel University of Maryland |
"My Mobile Music: An Adaptive Personalization System for Digital Audio Players" | |
| February 15 | Christophe Van den Bulte University of Pennsylvania |
"Two-Stage Partial Observability Models of Innovation Adoption" | |
| February 22 | Douglas Bowman Emory University |
"Customer Retention in Business Services" | |
| February 29 | Russ Laczniak Iowa State University |
"The Effects of Brand Usage on Consumers' Immediate and Delayed Responses to Positive and Negative Comparative Advertisements" | |
| March 7 | Randy Bucklin UCLA |
"Assessing the Pay-Off from Paid Search Advertising" | |
| March 14 | Jagdip Singh Case Western Reserve University |
"Salesperson Effectiveness for Customer Commitment: Complementary or Supplementary Mechanisms of Trust and Control" | |
| March 21 | Spring Holiday | ||
| March 28 | Aric Rindfleisch University of Wisconsin |
"The Safety of Objects: Materialism, Insecurity, and Brand Connection" | |
| April 4 | Doctoral Symposium | ||
| April 11 | Post-Symposium Break | ||
| April 18 | Ashok Lalwani UT San Antonio |
"Motivated Response Styles in Cross-Cultural Research: The Role of Regulatory Focus and Self-Consciousness in Socially Desirable Responding" | |
Previous Seminar Series
Fall, 2007