Department of Marketing & Entrepreneurship

Graduate Courses

Note: F1 = Fall Session 1; F2 = Fall Session 2; S1 = Spring Session 1; S2 = Spring Session 2;
SU1-4 = Summer Session 1-4; All courses are 3 credit hours unless otherwise marked.

ENTREPRENEURSHIP
COURSE # COURSE NAME
(click for syllabus)
Fall Spring Summer
F1 F2 S1 S2 SU1 SU2 SU3 SU4
ENTR 7336 Entrepreneurship Overview Fall
ENTR 7337 Entrepreneurship Capital & Legal Forms Spring
ENTR 7381* Technology Commercialization
ENTR 7397 Corporate Entrepreneurship Fall
ENTR 7397 Venture Fund Fall Spring
ENTR 7397 Social Entrepreneurship Fall Spring
GENERAL BUSINESS
COURSE # COURSE NAME
(click for syllabus)
Fall Spring Summer
F1 F2 S1 S2 SU1 SU2 SU3 SU4
GENB 7393* Business Consulting Lab I Fall Spring
GENB 7394* Business Consulting Lab II Fall Spring
GENB 7397 Books MBAs Should Read SU1
GENB 7A97 Business Communication (1.5) F1 F2 S2
MARKETING
COURSE # COURSE NAME
(click for syllabus)
Fall Spring Summer
F1 F2 S1 S2 SU1 SU2 SU3 SU4
MARK 6A61 Marketing Administration (1.5) F1 F2
MARK 7A97 Marketing Strategy (1.5) F2 S2
MARK 7362 Management of Marketing Information Fall
MARK 7365 Internet Marketing Fall
MARK 7368 Integrated Marketing Communications Spring
MARK 7369 International Marketing SU2
MARK 7371 Pricing Strategy Spring
MARK 7372 Services Marketing Spring
MARK 7373 Business to Business Marketing SU4
MARK 7374 New Product Development Fall
MARK 7376 Strategic Brand Management SU4
MARK 7377 Customer Relationship Management Spring
MARK 7378 Strategic Selling Fall
MARK 7379 Sales Leadership Spring
MARK 7381 Technology Commercialization
MARK 7393 Business Consulting Lab I Fall Spring
MARK 7394 Business Consulting Lab II Fall Spring
MARK 7397 Web Analytics Spring
MARK 7397 Marketing Engineering Spring
MARK 7397 Luxury Brand Management SU2

* Cross listed as MARK courses

All courses are 3 credit hours unless otherwise marked

Semester Legend

F1 = Fall Session 1 SU1 = Summer Session 1
F2 = Fall Session 2 SU2 = Summer Session 2
S1 = Spring Session 1 SU3 = Summer Session 3
S2 = Spring Session 2 SU4 = Summer Session 4
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Department of Marketing & Entrepreneurship
University of Houston
334 Melcher Hall
Houston, Texas 77204-6021
Phone: 713-743-4555
Fax: 713-743-4572