Marketing & entrepreneurship Courses

entrepreneurship

  • 7336: Entrepreneurship Overview
    Cr. 3. (3-0). Prerequisites: graduate standing and approval of instructor. The nature of the entrepreneurial business process.

Marketing

  • 6361: Marketing Administration
    Cr. 3. (3-0). Prerequisite: graduate standing. Marketing orientation and concepts; marketing programs incorporating the societal perspective in formulating strategies for the design, pricing, channeling, and promotion of products/services.
  • 6398: Research
    Cr. 3 per semester. Prerequisites: graduate standing and approval of chair.
  • 7362: Management of Marketing Information
    Cr. 3. (3-0). Prerequisites: MARK 6361 and DISC 6360. Acquiring and effectively utilizing market information in decision-making.
  • 7368: Integrated Marketing Communications
    Cr. 3. (3-0). Prerequisites: MARK 6361. The use of advertising, public relations, and other promotional tools.
  • 7371: Pricing Strategy
    Cr. 3. (3-0). Prerequisites: graduate standing. Pricing concepts and analytic tools for maximizing profitability.
  • 7374: New Product Development
    Cr. 3. (3-0). Prerequisites: graduate standing and MARK 6361. New product development and testing, business analysis for new products and applications of marketing planning models for successful introduction of new products.
  • 7376: Brand Management
    Cr. 3. (3-0). Prerequisites: graduate standing and MARK 6361. Theory and practice of brand and product management.
  • 7377: Customer Relationship Management
    Cr. 3. (3-0). Prerequisites: graduate standing and MARK 6361. Building blocks of customer relationship management, database analytic links to strategy, acquisition and retention of customers, measurement and use of customer lifetime value, loyalty programs, personalization.
  • 7378: Strategic Selling
    Cr. 3. (3-0). Prerequisite: graduate standing and MARK 6361. Developing and managing major accounts with an emphasis on selling to complex enterprises with high-margin opportunities. Examining new ways to segment accounts. Business-to-business emphasis.
  • 7379: Sales Leadership
    Cr. 3. (3-0). Prerequisite: graduate standing, MARK 6361 and consent of instructor. Activities and problems of sales management; i.e. the process of formulating, implementing, evaluating, and controlling a sales program.
  • 7393: Business Consulting Lab I
    Cr. 3. (3-0). Prerequisite: Graduate standing and permission of instructor. May be repeated for credit when topics change. Consulting and engagement management practices. Involves participation in a live project.
  • 7394: Business Consulting Lab II
    Cr. 3. (3-0). Prerequisite: Graduate standing and permission of instructor. May be repeated for credit when topics change. Consulting and engagement management practices. Involves participation in a live project.
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Contact Us

Department of Marketing & Entrepreneurship
University of Houston
334 Melcher Hall
Houston, Texas 77204-6021
Phone: 713-743-4555
Fax: 713-743-4572