Department of Marketing & Entrepreneurship

Undergraduate Courses

Note: F1 = Fall Session 1; F2 = Fall Session 2; S1 = Spring Session 1; S2 = Spring Session 2;
SU1-4 = Summer Session 1-4; All courses are 3 credit hours unless otherwise marked.

ENTREPRENEURSHIP
COURSE # COURSE NAME
(click for syllabus)
Fall Winter
(Mini)
Spring Summer
SU1 SU2
ENTR 3310 Introduction to Entrepreneurship Fall Winter Spring
ENTR 3312 Corporate Entrepreneurship Fall Spring
ENTR 4320 Entrepreneurial Revenue Spring
ENTR 4330 Entrepreneurial Costs & Budgets Spring
ENTR 4340 Entrepreneurial Organizations,
Capitalization, & Funding
Fall
ENTR 4350 Entrepreneurial Business Plan Fall
ENTR 4360 Implementation of Entrepreneurial Business Plan Spring
ENTR 4396 Entrepreneurship Internship Spring
ENTR 4397 Cougar Venture Fund Spring
ENTR 4397 Social Entrepreneurship Spring
MARKETING
COURSE # COURSE NAME
(click for syllabus)
Fall Winter
(Mini)
Spring Summer
SU1 SU2
MARK 3336 Elements of Marketing Administration Fall Spring SU1
MARK 3337 Professional Selling Fall Winter Spring SU1 SU2
MARK 3339 Marketing Strategy & Planning Fall Spring SU1 SU2
MARK 4179 Sales Practicum Fall
MARK 4338 Marketing Research Fall Spring
MARK 4339 Database Marketing
MARK 4362 Applied Buyer Behavior Fall Spring
MARK 4363 International Marketing Spring
MARK 4364 Retailing Management Fall
MARK 4365 Internet Marketing Fall Spring
MARK 4366 Business-to-Business Marketing Fall
MARK 4367 Advertising & Promotion Management Fall Spring
MARK 4372 Services Marketing Spring
MARK 4373 Advanced Professional Selling Fall Spring
MARK 4374 Sales Management Fall Spring
MARK 4375 Key Account Selling Fall Spring
MARK 4376 Sales Force Automation Fall Spring
MARK 4396 Marketing Internship Spring
MARK 4397 Sales Career Skills Spring
MARK 4397 Internet Marketing Practicum Spring
MARK 4397 Managing Sales Force Productivity Winter

All courses are 3 credit hours unless otherwise marked.

Semester Legend

F1 = Fall Session 1 SU1 = Summer Session 1
F2 = Fall Session 2 SU2 = Summer Session 2
S1 = Spring Session 1 SU3 = Summer Session 3
S2 = Spring Session 2 SU4 = Summer Session 4
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Department of Marketing & Entrepreneurship
University of Houston
334 Melcher Hall
Houston, Texas 77204-6021
Phone: 713-743-4555
Fax: 713-743-4572