Paris Study Abroad
Summer II: June 9-15th, 2013
“A walk about Paris will provide lessons in history, beauty, and in the point of Life.” - Thomas Jefferson
Paris or La Ville-Lumière" ("The City of Light") is one of the world’s leading tourist destinations. It has a fairytale reputation and is considered to be the luxury capital of the world. It is this reputation that prompted us to partner with ESSEC the leading business school for a Luxury MBA to provide the Bauer Study Abroad to Paris.
This trip is offered to Bauer MBA students and will expose them to (1) the history and marketing of Luxury Brands, and (2) doing business and conducting marketing activities in an International setting. Students may take two courses for up to 6 credit hours, Luxury Branding and International Marketing, and both can be applied to the Marketing Certificate in Product Management.
The Paris Study Abroad is designed to be very experiential and to provide students an unique opportunity to understand how the French have marketed their culture to the world and remained the home to some of the oldest and most revered luxury brands
Some of the program highlights include:
- History and tour of Paris, including a tour on the River Seine
- Meeting with the American Chamber of Commerce and Luxury Brand Executives
- Perfume workshop
- Tour of famous house of embroidery, Lesage Ecole and an exposure to the History of Fashion
- Visit to Hermes museum and retail walking tour of flagship stores of some high-end fashion houses
- Parisian Marketing Scavenger Hunt
- Visit to the Champagne region for insight into marketing and branding
Logistics:
- Program Dates: Sunday, June 9 – Saturday, June 15
- Cost: $2876.00 per student to include:
- Hotel for 6 nights in a historic district in the heart of Paris within walking distance to the Louvre
- Local transportation during stay
- All breakfasts and some meals
- Wi-fi access
- Company tours and experiential outings
- **Not included: airfare and tuition
Reserve your spot today:
- The program is open to 26 students
- If you are interested please email Professor Amy Vandaveer at avandaveer@uh.edu to request a spot in the program with your Peoplesoft Number
- Professor Vandaveer will send you an email confirming your spot in the program
