Customer Cases
The Methodist Hospital
- Issue:
- The hospital wanted a plan for improving their position in the U.S. News & World Report Best Hospitals in America Ranking.
- Process:
- In-depth analysis of ranking process
- National Web-based surveys of physicians
- Hospital benchmarking
- Internal interviews
- Secondary Research
- Delivered:
- ST & LT recommendations, both strategic and tactical.
- Identified major strategic branding findings and implications previously unknown.
College Football Bowl Game
- Issue:
- Bowl management wanted a plan for further developing their fan and corporate sponsorship base.
- Process:
- Web-based surveys of local residents
- Interviews with corporate community
- Focus groups with fans
- Bowl Game Best Practices
- Delivered:
- Fan and corporate sponsor activation plan that was implemented. Soon afterward, a title sponsor was identified and signed
Shell Global Innovations Group
- Issue:
- New Global Innovations Group was interested in assessing their existing processes and comparing them to similarly positioned companies in analogous situations.
- Process:
- Best practices study
- Literature review
- Internal client interviews
- Delivered:
- Process and organizational recommendations that were acted on within three months.
Acorn Medical Group
- Issue:
- An investor team was looking to roll up several medical services companies as a startup and needed to identify who to target.
- Process:
- Secondary research on internet
- Interviews with industry analysts and target companies
- Delivered:
- Filtered through 4.000+ companies and recommended final portfolio of firms to acquire with an over-arching integration strategy
Dreamfields Low Carb Pasta
- Issue:
- New national packaged goods launch was seeking fresh, fact based and strategically appropriate 2 year marketing plan.
- Process:
- Best practices of other pasta marketers
- Focus groups and online surveys with consumers
- Brainstorming/ideation sessions for integrated marketing concept development
- Delivered:
- Comprehensive year 2 marketing plan with several creative. on-strategy promotional events
What our Clients say about us...
“We have partnered with the Bauer College Business Consulting Lab on several assignments and have found the team recommendations to be very valuable and actionable. The students and faculty "get" our business and are fun to work with."
Jon Dietrich
Director of Marketing, Methodist Hospital.
“Starting a new business and rolling it out to 80% national distribution within 6 months of formation can put an incredible strain on available resources. The graduate consulting team from Bauer was able to share new learning about the business and develop future plans that are both creative and insightful. The resources they put on our initiative were impressive."
Wayne Luciano
Principal, B-new.
“Within three months, we have implemented most of their primary recommendations. That says it all."
Brad Welshans
Vice President, Global Innovations, Shell Lubricants.
