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Steve Brown, C.T. Bauer Professor of Marketing

Steven P. Brown joined the faculty of the C.T. Bauer College of Business as Bauer Professor of Marketing in June 2002.  Professor Brown previously served on the marketing faculties of Southern Methodist University and the University of Georgia.  He has also taught at the University of Texas at Austin, where he received his Ph.D. in marketing in 1990.  Professor Brown’s research interests focus on identifying ways of building and sustaining competitive advantage through effective sales and service organizations.  His research has investigated how organizational climate and managerial leadership motivate and facilitate the efforts of front-line sales and service personnel, and how these, in turn, impact customer satisfaction and organizational performance. Other research interests include customer-perceived service quality and satisfaction, buyer-seller relationships, consumer information processing and decision making, and methods of meta-analysis.  His research has been published in leading marketing and psychology journals, such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Psychological Bulletin, Journal of Applied Psychology, and Journal of the Academy of Marketing Science, Journal of Retailing, among others.  He has been recognized by the Journal of Marketing Education as one of the most productive scholars in the field of marketing during the 1990s. He is a past winner of the Jagdish N. Sheth Award for the best article in the Journal of the Academy of Marketing Science and the American Marketing Association’s best article of the year award for marketing communications.  He has also won many other research accolades from the institutions he has served.  He serves on the editorial review boards of the Journal of Marketing, Journal of Retailing, Journal of Service Research, and Journal of Personal Selling and Sales Management, and is a member of the Advisory Board of the Social Science Research Network’s Managerial Marketing journal. Prior to his academic career, he worked as Regional Sales Manager for Latin America for the Wadsworth International Group of Belmont, California, where he was responsible for sales and distribution throughout Latin America.  He also served as a top-producing sales representative for Science Research Associates of Chicago.  

 
Curriculum Vitae
Professor Brown's resume is available as a Word document.

Courses
For class materials, please click on the appropriate links below.

Graduate Classes (MBA)

Doctoral Seminars

Marketing & Entrepreneurship Department

 

Contact Information

Instructor:
Steven Brown
Office Hours:
Email:
Phone:
713-743-4560
Office:
385H MH

 

 

 

 

 

 

 

 

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