bauer research in health care and bio-med

The Texas Medical Center's more than 40 member institutions create in the city of Houston a world-reknown center of health care and bio-medical industries. The close location to this concentration of industry talent and focus have enabled the Bauer College faculty to pursue wide-ranging research in various business issues unique to the industry.

The focus of the Bauer College's involvement with the industry is the Institute for Health Care Marketing. Created to aid the economic vitality of the health care industry, the institute contributes to the physical and mental health of the U.S. population through research in health care marketing and promotion.

Faculty Research

Elizabeth Anderson Fletcher
Associate Professor in Decision & Information Sciences
Associate Dean
Area: Health Care Operations Management

Betsy Gelb
Professor of Management & Bauer Faculty Fellow
Director, Ph.D. Programs
Area: Health Care Marketing

Partha Krishnamurthy
Assistant Professor of Marketing & Bauer Faculty Fellow
Director, Institute for Health Care Marketing
Area: Health Care Marketing

Archer McWhorter
Associate Professor in Decision & Information Sciences
Area: Evaluation of the medical malpractice risk faced by hospitals and physicians