February 1 |
Dipankar Chakravarti (University of Colorado)
"Value Construction and Bidding Behavior in Descending and Ascending Auctions" Manuscript (PDF fomat) |
February 8 |
Michel Wedel (University of Maryland)
"My Mobile Music: An Adaptive Personalization System for Digital Audio Players" Manuscript (PDF fomat) |
February 15 |
Christophe Van den Bulte (University of Pennsylvania)
"Two-Stage Partial Observability Models of Innovation Adoption" Manuscript (PDF fomat) |
February 22 |
Douglas Bowman (Emory University)
"Customer Retention in Business Services" Abstract (Word fomat) |
February 29 |
Russ Laczniak (Iowa State University)
"The Effects of Brand Usage on Consumers' Immediate and Delayed Responses to Positive and Negative Comparative Advertisements" Manuscript (PDF fomat) |
March 7 |
Randy Bucklin (UCLA)
"Assessing the Pay-Off from Paid Search Advertising" Manuscript (PDF fomat) |
March 14 |
Jagdip Singh (Case Western Reserve University)
"Salesperson Effectiveness for Customer Commitment: Complementary or Supplementary Mechanisms of Trust and Control" Abstract (Word fomat) |
March 21 |
Spring Holiday |
March 28 |
Aric Rindfleisch (University of Wisconsin Madison)
"The Safety of Objects: Materialism, Insecurity, and Brand Connection" Manuscript (PDF fomat) |
April 4 |
Doctoral Symposium |
April 11 |
Post-Symposium Break |
April 18 |
Ashok Lalwani (UT San Antonio)
"Motivated Response Styles in Cross-Cultural Research: The Role of Regulatory Focus and Self-Consciousness in Socially Desirable Responding" Abstract (Word fomat) |
Previous Seminar Series
Fall, 2007
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