Department of marketing & entrepreneurship

Welcome to the Department of Marketing & Entrepreneurship in the C. T. Bauer College of Business. Our mission is (a) to conduct high-quality research in Marketing, Entrepreneurship, and related disciplines, (b) to make a difference in the lives of our students, and (c) to serve the broader interests of our College, our University, and our community.

Current Research Seminar Series

How We Rank

Marketing: The Chronicle of Higher Education and Academic Analytics ranked Bauer #9 among leading research universities for faculty scholarly productivity in marketing in 2007. Bauer doctoral students have won the Howard Award for the best dissertation in the field of marketing twice in the past decade.

Selling: Bauer is #1 for Selling. Bauer's Program for Excellence in Selling has the deepest curriculum, largest enrollment and highest corporate support of any university program in selling and sales management, and our Sales Excellence Institute is a hub for sales research and education.

Entrepreneurship: Entrepreneur magazine and The Princeton Review rank Bauer's undergraduate Entrepreneurship program #2 in the nation. In the past five years, Bauer students have won more awards than any other school in national undergraduate business plan competitions.

news

Congratulations to Babu John Mariadoss on winning the AMA Sales SIG 2008 Doctoral Dissertation Award for best dissertation in the field of selling and sales management.

Congratulations to Wolff Center for Entrepreneurship students Brian Heitz and Matthew Clark on winning awards at two national business plan competitions. Brian and Matthew took third place in the business plan competition and first place in the "elevator pitch" competition at the Northwest Venture Championship in Boise, Idaho. They also took third place in the Nascent 500 Business Plan Challenge at Ball State University. Our WCE students have won 14 awards in national business plan competitions in the past 7 years, which is more than any other school.

Congratulations to Prof. Jacqueline Kacen on being named to the editorial board of Journal of Advertising. Prof. Kacen also was named as JA "Outstanding Reviewer" for 2007.

Congratulations to Program for Excellence in Selling students Jose Rodriguez and Cathryn Cotrone on winning 5th place at the National Collegiate Sales Competition. This is the 7th time in 8 years that our PES team has placed in the top 10 at the competition.

Congratulations to Prof. Michael Ahearne on being named Associate Editor of Journal of Personal Selling & Sales Management.

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