Professor and Conn Fellow
Professor Keith Cox is the Conn Appliances Faculty Fellow in Marketing and Professor of Marketing. His teaching areas are marketing strategy and entrepreneurship. His research interests include strategic planning and marketing in not-for-profit firms. Dr. Cox joined UH in 1967 after serving on the faculty at Kent State University and Carnegie-Mellon University. He received teaching awards at both the university and college levels at UH. He served as President of the American Marketing Association in 1980. He is the author or co-author of ten marketing textbooks and readers including The Marketing Research Process, Experimentation for Marketing Decisions and Marketing Classics. His publications have appeared in Journal of Marketing, Journal of Marketing Research, Social Science Quarterly, Journal of Advertising Research, Journalism Quarterly, and others.
- Strategic planning
- Marketing not-for-profit organizations